My last post, the first video post I have ever created was by far my quickest trending post so far and also generated an organic pledge of support.1 Honestly, I don’t know if it is convenience, curiosity, or a conditioned habit. Regardless of the ‘why’ the outcome is what it is. Substack recognizes this and spent a lot of engineering effort developing their video capabilities most of which are still well beyond my capabilities and desire. But, I recognize that the more people that see what I write the more people will think about the subjects - which is ultimately the point of my posts.
Therefore, I’m trying to incorporate video. Right now I’ve kind of settled on a hybrid. This shouldn’t surprise anyone who has spoken with or worked with me over the years. Unlike what the big B-Schools teach - the right answer it almost always somewhere in between. As a previous manager of mine used to say, the burden of communication is on the sender, not the receiver. So here I am, trying to bridge the gap between those whose attention is caught by images and sounds more than words.
For me, I don’t care for trailers nor do I favor click-bait tactics. So I’m focusing on introductions and will see how those fair. I was also told I need to use the Video post option, not as I previously did, where I embedded my video in a traditional text post. As you can tell, my video creation skills are somewhat rudimentary. Will I ever get to full video posts? Perhaps. Will I keep writing? Absolutely! Ultimately the most important audience is the quiet one in your own mind.
TA dear friend and the chief instigator of me even building a substack owns the special honor of being the first.
